MARKETING: 16th September 2008
The new age of globalization has also brought in with it, the new concepts in consumerism to India. The new Indian consumer is smart, informed and an independent entity. The preferences and demand is changing rapidly from one consumer to the other. This has posed new challenges to the business community. Businesses now have a task of suiting their offerings to the individuals taste. "Personalized"has become the BUZZ word for the current generation of the marketers. Sustaining competitive advantage in this new generation market of size ONE calls for innovations at all levels of product / service offering be it product development, marketing, sales and distribution, supply chain or managing business relationships.Topics Covered:Evolving brand strategies to retain mind share!The Indian Consumerism is witnessing a “Renaissance” of sorts. Globalization and more “Wallet Power” is driving the Indian consumers’ changed shopping habits. This has forced the Businesses to put on their thinking hats to find newer ways to woo the new Indian Customer.Striking the right marketing mix: Relevance of the 4Ps !What you want is what you get: Taking customization to new levels!Customer Loyalty Programs: Do they really help?Indian Advertising coming of ageIndian Advertising industry has made a mark in the global map owing to its recent success in Cannes Grand Prix. With the increasing affluence in the Indian Middle Class, the Indian advertising scenario is also looking up like never before presenting it’s share of opportunities and challenges. This session takes a look at some of the burning issues in media and advertising industry.Advertising for ONE: Issues and challenges in media & advertisingIn the age of customerization and personalization!The Dhoni Effect: Rise of the Tier II and Tier III cities!Rise of the new channels: Online and digital advertising!Advertising BPO: Is India onboard the advertising BPO bus?Emerging trends in Sports MarketingSports and marketing have a long history of association. With the advent of IPL and rise of other sports as well, the sports marketing industry is looking at larger and newer dimensions.Talking Emerging Trends and Issue,Business of Sports: Is sports giving you the right kick for your marketing buck?Moving beyond Cricket: The rise of other sports and its implications for sports marketing?Branding Sports itself: The rise of sports events like IPL and it’s Impact on the sport’s marketing industryHarnessing full potential of marketing in sports : Issues and Challenges!
The new age of globalization has also brought in with it, the new concepts in consumerism to India. The new Indian consumer is smart, informed and an independent entity. The preferences and demand is changing rapidly from one consumer to the other. This has posed new challenges to the business community. Businesses now have a task of suiting their offerings to the individuals taste. "Personalized"has become the BUZZ word for the current generation of the marketers. Sustaining competitive advantage in this new generation market of size ONE calls for innovations at all levels of product / service offering be it product development, marketing, sales and distribution, supply chain or managing business relationships.Topics Covered:Evolving brand strategies to retain mind share!The Indian Consumerism is witnessing a “Renaissance” of sorts. Globalization and more “Wallet Power” is driving the Indian consumers’ changed shopping habits. This has forced the Businesses to put on their thinking hats to find newer ways to woo the new Indian Customer.Striking the right marketing mix: Relevance of the 4Ps !What you want is what you get: Taking customization to new levels!Customer Loyalty Programs: Do they really help?Indian Advertising coming of ageIndian Advertising industry has made a mark in the global map owing to its recent success in Cannes Grand Prix. With the increasing affluence in the Indian Middle Class, the Indian advertising scenario is also looking up like never before presenting it’s share of opportunities and challenges. This session takes a look at some of the burning issues in media and advertising industry.Advertising for ONE: Issues and challenges in media & advertisingIn the age of customerization and personalization!The Dhoni Effect: Rise of the Tier II and Tier III cities!Rise of the new channels: Online and digital advertising!Advertising BPO: Is India onboard the advertising BPO bus?Emerging trends in Sports MarketingSports and marketing have a long history of association. With the advent of IPL and rise of other sports as well, the sports marketing industry is looking at larger and newer dimensions.Talking Emerging Trends and Issue,Business of Sports: Is sports giving you the right kick for your marketing buck?Moving beyond Cricket: The rise of other sports and its implications for sports marketing?Branding Sports itself: The rise of sports events like IPL and it’s Impact on the sport’s marketing industryHarnessing full potential of marketing in sports : Issues and Challenges!
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